ESPN + Apple = iPod Touch Ad

Innovative Apple webpage ads have gotten lots of press in past (see below). Hopefully, ESPN will get some of that Apple sheen to rub off with this latest ad that takes over elements on the page.

Apple’s newest online ad has a pretty cool media placement — something that we’re starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action — in this case, gameplay — begins to move all the elements on the page.
AdAge “Apple Pulls a Wii and ‘Breaks’ a Web Page With Latest Ad”
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Charlie the BlackBerry

Charlie Suwankosai
My friend Charlie Suwankosai dressed like a BlackBerry.
easiest $125 I have earned in a while… run around outside for an hour before the tampa lightning hockey game promoting blackberry.. then run around inside during the 1st period… then we got seats in the lower section and watched the rest of the game…
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Permission Denied Error

In Firefox with the Firebug console open, you probably get “Permission denied to call method Location.toString”. This error will get thrown on any page that has a Flash file inside an iframe. The error is prevalent because many ROS ads (Doubleclick, etc.) are served in this exact way. Adobe has a JIRA bug open that they have marked with the absolute lowest priority possible (none) because “the error is cosmetic. Exposes no functional or security issues.”

The only solution/workaround is to avoid putting any iframes with Flash on your page. This solution doesn’t work for many developers who have no control over the way ads are served, but Adobe claims it isn’t really a problem.

See error on this example page. This example has a swf inside an iframe that is embedded with swfobject. keithlam.com and overrated.org both have the most permissive crossdomain files possible.

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Me on ESPN

I work at ESPN, but I’m still surprised when I see myself on TV. I mean it isn’t like I am ever supposed to be on TV…

me
The ad on TV for ESPN’s Sound Off

me
The original photo

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Heisman & National Championship

I thought that winning the Heisman Trophy was like a curse because Heisman winners lose the national championship game. Apparently I was wrong because Leinart accomplished the feat pretty recently and it has happened 11 times. On the other hand, Jason White laid an egg in 2003 Championship when he won the Heisman, and tonight Sam Bradford wasn’t nearly as good as the rest of the season. Maybe it is just when Oklahoma quarterbacks win the Heisman, then they won’t win a championship…

National Championship and Heisman in the Same Year
Year Name School
1938Davey O’BrienTCU Horned Frogs
1941Bruce SmithMinnesota Golden Gophers
1943Angelo BertelliNotre Dame Fighting Irish
1945Doc BlanchardArmy Black Knights
1947John LujackNotre Dame Fighting Irish
1949Leon HartNotre Dame Fighting Irish
1976Tony DorsettPittsburgh Panthers
1993Charlie WardFlorida State Seminoles
1996Danny WuerffelFlorida Gators
1997Charles WoodsonMichigan Wolverines
2004Matt LeinartUSC Trojans
Source: Associated Content, Past Heisman Winners, Past National Champions
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Facebook Pushing Gifts

Facebook has had gifts for sale for a couple years now, but they never really pushed them on users until today. The gifts are just pictures that show up on a user’s profile, but they give them special placement, so people like to pay the $1 to make a friend feel special. Today, Facebook put “Give Gift” as the default on a user’s profile when it is their birthday instead of the normal “Write” wall post. It was actually kind of hard to figure out how to not pay for a gift and just leave a normal post because I thought the box below the gifts the normal leave a wall post box. I’m sure that this is a good source of revenue for Facebook, because they are getting money for literally nothing (tangible at least).

birthday
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My Name on SportsCenter

Sportscenter Christmas Credits

Every Christmas, ESPN shows the names of every employee in the credits after SportsCenter. This is a screenshot with my name right in the middle.

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ESPN.com Redesign Beta

ESPN has launched a redesign beta of the site to Insiders to preview before the site is officially launched for everyone. Here is a side-by-side comparison with the current frontpage and some highlights.

  1. Simplified navigation and layout
  2. Fewer, less intrusive advertisements
  3. A new scoreboard with live, auto updates
  4. More accessible with less Flash
  5. Lighter page weight and better performance
  6. Personalized scores, headlines, and navigation
What other people are saying:
  • ESPN.COM is counting on less clutter and more advertising options to bolster revenue…Instead of inundating visitors with its intense coverage of every major sport from the get-go, something that the company now believes can drive away certain fans, ESPN.com is moving in a less-is-more direction, at least on the home page — NY Times
  • The redesign brings a cleaner user experience, something I love, and also more naturally brings ESPN’s video content to users, another plus — FanSection
  • Nice. Very nice…much cleaner and more efficient…pleasantly shocked…looks so friggin’ great…the scoreboard, columns, top stories, many of the same elements but simply improved — Small White Ball
  • I have spoken glowingly about ESPN and ESPN.com previously - I don’t feel bad being sour about ESPN Beta… too much like a magazine and too little like a sports site — Ryan Spoon (founder of beRecruited)
  • a wider, more prominent video player… tons of links to additional videos…site’s background is a darker hue of red…featured columnists are promoted with larger modules…soliciting user feedback — PaidContent
  • the revamp will be video-centric, including a larger video player and a new navigational scheme — Paid Content interview with John Skipper (ESPN EVP Content)
  • the principal change isn’t a surprise: a greater emphasis on video — MediaDailyNews
  • they have done away with banner ads on the home page — Louis Gray
  • The new look goes live in a month or so — Steve Clancy
  • the site is substantially better looking…not sure that the new look brings much more than just that, a new, fresh look — Cheap Seats
  • At first glance, the site is aesthetically pleasing… [but] it’s really hard to find any of the “breaking news” content you might be looking for — AwfulAnnouncing
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Robin Hood v Maverick

Robin Hood in a duel with Maverick is all I can picture in my head when I read an article or see something on TV about the election. Everyone talks about how Obama (Robin Hood) wants to spread the wealth around. Less imagination is needed for McCain (Maverick) because the media literally interchanges his name with maverick because he “crosses party lines.”

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