Innovative Apple webpage ads have gotten lots of press in past (see below). Hopefully, ESPN will get some of that Apple sheen to rub off with this latest ad that takes over elements on the page.
Apple’s newest online ad has a pretty cool media placement — something that we’re starting to see more and more. Its agency, TBWA/Media Arts Lab, created an iPhone ad for Yahoo Games, where the iPhone action — in this case, gameplay — begins to move all the elements on the page.
— AdAge “Apple Pulls a Wii and ‘Breaks’ a Web Page With Latest Ad”